The promoters/Manager should be experienced in business management and have supervisory skills.Ī total of 10 staff is required in the short-term operations of the printing press. The printing press will offer pick up services from the factory as well as delivery to the client’s doorstep. Furthermore advertising will play a major role in creating awareness for the printing press. The use of marketing officers is imperative to reach out to organisations about the printing services. The last step in the bindery stage includes packaging for delivery. Printing (offset/digital): Printing is the mechanical process of applying ink to paper using an offset or digital press.īindery/finishing: After a job is printed, the next stage includes one or many steps depending on the end product: cutting/trimming, folding, laminating, scoring, perforating, stitching, and binding. Prepress and the proofing process: Prepress refers to all the print production functions that take place from the moment the files are sent to the printer to the actual printing. Graphic design: The graphic design stage includes conception, page layout, typography, illustration, photography selection, colour decisions, and producing final computer files. The sequence for the printing is stated below: Applications include: Security Packaging, Photobooks, Canvas, metalized paper, Plastics, Corporate Communications e.t.c. The HP Indigo 12000 Digital Press machine can print on over 3,000 different substrates. The major raw materials required in printing are paper and ink for the production of different print materials. The printing press played a major role in shaping the Renaissance, which has ]]> interesting correlations ]]> to today’s Information Age.The print marketing has only continued to grow and evolve alongside the upsurge of new technology over 76% of businesses have recorded success in employing a strategy that encompasses a combination of both print and digital communication. The printing press also helped standardize language, grammar, and spelling. This increased the discussion and development of new ideas.Īnother significant effect was that the printing press was largely responsible for Latin’s decline as other regional languages became the norm in locally printed materials. Academics benefited from this dissemination of scholarly ideas and even politicians found that they could garner the public’s interest through printed pamphlets.Īn important side effect was that people could read and increase their knowledge more easily now, whereas in the past it was common for people to be quite uneducated. Printed texts became a new way to spread information to vast audiences quickly and cheaply. When word spread about the printing press, other print shops opened and soon it developed into an entirely new trade. Thus, press-printed materials were at first more popular with the lower classes. To them, hand-inked books were a sign of luxury and grandeur, and it was no match for the cheaper, mass-produced books. At first, the noble classes looked down on it. Gutenberg’s invention made a dramatic impact when it reached the public. However, it’s also inefficient and expensive compared to other printing presses. The letterpress is often used by small, boutique printers, and offers a beautiful handmade look. Similar in concept to Gutenberg’s press, letterpresses require an operator to set movable type, ink it, and press paper against it. Today, there are multiple types of printing presses, each best for a specific type of printing. In comparison, today’s printing presses are electronic and automated, and can print much faster than ever before! Later, towards the 19th century, other inventors created steam-powered printing presses that did not require a hand operator. These printing presses were operated by hand. Finally, the paper is lifted, and the reader can see the inked letters that now appear normally as a result of the reversed blocks. All of this passes through a roller to ensure that the ink is transferred to the paper. The blocks are all inked and then a sheet of paper is laid on the blocks. Together, these blocks make words and sentences however, they are all in reverse. With the original printing press, a frame is used to set groups of type blocks.
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